words on sand

I work with founders and executive teams when something important is stuck.

Often, the underlying issue is a decision carrying real financial, structural, or reputational consequence - about direction, ownership, architecture, risk, or whether to continue.

In a focused session, we bring that decision into the open, make the trade-offs explicit, and close it.

Where It Becomes Valuable

Alchemy is useful when a decision with consequence is present but not yet closed.

For example:

• Friction between teams is eroding trust
• Reactive work has become the default
• Progress depends on a small number of individuals
• Executive decision rights are unclear
• A scale-up, rebuild, pivot, or shutdown is under consideration

You don’t need another discussion - you need a decision.

What I Do

In a focused 90-minute session, we work from the friction you are experiencing to the decision shaping it.

We:

• Clarify the tensions that are present
• Trace them back to gaps in alignment or mandate
• Identify the unmade decision at the centre
• Clarify who owns the final call
• Make the real trade-offs explicit
• Close it

You leave with a decision made and a clear mandate to act.

Why Me

I bring 25+ years of senior technical and organisational leadership:

• Founder, CEO, and CTO of a digital studio serving global clients for 20 years
• Architected and scaled megabus.com across the UK, US, and Canada, supporting tens of thousands of daily transactions
• Rebuilt the Edinburgh Festival Fringe booking platform in 72 hours after system failure
• Led digital alignment across engineering, marketing, and operations at KFC UK & Ireland

I understand how strategic, architectural, and organisational decisions interact

• and how a call at one level reshapes the others.

I have no political stake inside the organisations I support. That independence allows directness when the decision carries consequence.

Engagement Model

• 90-minute working session - £800
• Optional written summary within 48 hours
• Further work only if clearly valuable

If the session does not result in a clear decision and commitment to act, you decide the fee.

Contact me and we’ll work through what needs to be decided.